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The agent team: a company run with agents

Marketing, sales, support and delivery run on agents at Livalos. The proof: this marketing plan, 13 inventory documents and 11 plan chapters, was written in 1 afternoon.

The problem

Livalos is a small company with 1 founder. Marketing, sales, support, engineering and administration are too much for 1 person, and years of looking for people to fill the gaps led nowhere. We chose a different route: a team of agents, with 1 human who decides.

The approach

One role per agent. One agent manages the website, the marketing and the support. A second maintains the platform. A third builds the automation. A fourth follows up on sales. A conductor distributes the work. An assistant takes meeting notes and writes texts.

A task for every piece of work. Each agent creates a task before it starts, notes what it does and closes it. Nothing happens out of sight.

Loops. Some agents run in a loop. The campaign agent checks every 15 minutes what needs doing. The support agent reads new mail and prepares replies.

A human decides. Every email to a customer goes to Maarten via Telegram first. He taps approve or reject. The same goes for money, publication and anything that goes outside.

Lessons along the way. In June we started with 26 roles, and at the peak there were 32. Three months later 9 were working. More agents meant more tasks, duplicate work and higher costs. The team worked better with fewer roles and a clear task per role.

The result

This marketing and sales plan is the example. Agents first inventoried the current situation: website, Google Ads, channels, sales, tooling, the platform and the MCP. That gave 13 inventory documents. Then they wrote 11 plan chapters on measurement, existing customers, product ladder, website, channels, sales automation, positioning, experiments and sequence. All in 1 afternoon, with Maarten as the steering human.

NumberValue
Inventory documents13
Plan chapters11
Time taken1 afternoon
Roles at the peak, then32, then 9

Source: Livalos SecondBrain, as of 09-11-2026. This case uses no customer data.

What the customer gets

  • You see what is realistic. We already made the mistakes, you do not have to repeat them.

  • You start small. 1 process, 1 agent, 1 human who decides.

  • You stay in control. Anything external needs approval. We set that up the same way for you.

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Case: the agent team

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